Peter’s Yard -

Premium Crispbread

•  Qualitative and Quantitative research to guide the development of the brand including pricing and pack design , and new product introductions of flatbreads and sourdough bites.

•  Research over 6 years guided many key brand decisions that resulted in brand sales increasing by a factor of 4 to eventual sale of the brand at RSV of £12m.

"Sally has worked closely with us on several key projects. She recommended and led research that has been instrumental in a major new listing with a national UK grocery chain and gave us direction when optimising price points, recipes and positioning for a major new product launch into an adjacent category. In addition she led research into a recent pack design change across all our range and we have been delighted with the results. She is highly professional, very experienced and super smart! She is a pleasure to work with and I can recommend her very highly."

Wendy Wilson Bett

Co-Owner and Joint MD

Peter’s Yard Ltd

Fair For You -

Ethical credit provider

•  Qualitative Research to test and develop concept.

•  Focus Groups to test and develop communications and website.

•  Customer satisfaction survey to provide ongoing feedback

"Fair for You has worked with Shine Business Research for almost 3 years, and would highly recommend them. We had a small budget to create a new financial services organisation, and it was critical that we understood what our customers needed and what they perceived were the most important aspects of our proposed service. Our business plan was entirely rewritten through the expert handling of the focus groups. It is no surprise that our Trustpilot reviews continually place us as one of the leading financial services providers, as the information provided enormous contribution to our scoping and development phase. We retained the services of Shine through testing and launch, and then revisiting the website and literature afterward. This helped to ensure that our budget was most effective in addressing the aspects that mattered most to our customers. I have found Shine as professional and adept at presenting to our board and other interested parties in our work, as they were at managing forum groups. On a personal level, I felt confident at all times in their ability to deliver a moving brief through a very pressured phase of creating a new business."

Angela Clements

CEO and Founder of Fair For You Enterprise CIC

UK Shower manufacturer

Consumer and trade product

•  Qualitative and quantitative research with installers, specifiers and consumers, to determine needs and provide guidance for product development.

"Sally provides us with detailed proposals and implements research projects faultlessly.

Her findings and recommendations provide the foundation for key strategic decision making throughout our wetroom, enclosure and accessory brands."

Group Marketing Manager

UK Shower manufacturer

Hozelock -

Gardening watering and products

•  Qualitative and quantitative research across UK and Europe, to identify potential new products and guide their development.

Sally has run qualitative and quantitative research projects for Hozelock, on topics ranging from Brand Affinity, to New Product Development, in the UK and across Europe.

Her work is to an extremely high standard, with wise counsel at the briefing stage, to ensure we get the most out of the project, in addition to genuinely insightful analysis and punctual delivery of results”

Simon Davis

Marketing Director

Hozelock

Maple Syrup

Consumer product

•  Qualitative and quantitative research to understand UK consumer perceptions and usage, and to guide development of the UK  communication campaign.

"Efficient and professional, Sally provides not just qualitative and quantitative data for Liquid but an insight into trends, themes, issues and a clarity to the strategy that needs to be developed. Lovely to work with, we view Sally as a valued member of the Liquid team.”

Elisabeth Lewis-Jones

Chief executive officer

Liquid

Midlands and Lancashire NHS

Commissioning support unit

•  Qualitative research to explore why 16-24’s use A&E , and develop a social media  campaign to signpost them to alternative health services.

Lancing College -

Independent school

•  Quantitative Research with parents to assess satisfaction and identify strengths and weaknesses

•  Focus Groups to develop motivating and differentiating proposition for school, and develop communications

"Shine Research have been involved in several pieces of research work for Lancing College. All of these have been expertly developed and managed with really insightful findings. As we roll out our proposition this Autumn through advertising, communications and our new website I can without doubt say that the research played a fundamental part in getting this right; early business indications are extremely positive . I am constantly reminded when talking to our audience of times when the research has made the difference in getting something right."

Mrs Diana Cree

Director External Relations and Communications

Lancing College

Please do get in touch with us - we would love to speak to you and answer any questions you may have about our business research services.

Phizz -

Qualitative and Quantitative research to guide the development of the brand including;

•  Target audience identification

•  Reasons for usage

•  Hierarchy of benefits

•  Positioning guidance

•  Pack Design guidance

"We asked Sally to help us understand more about how our brand is being used and the perceived hierarchy of the product benefits. She designed qualitative and quantitative research that created real insights into our target audience and reasons and occasions for purchasing. Sally identified growth opportunities for the brand, with positioning and pack design guidelines, and a very clear direction for developing the brand. We are acting on those insights and would highly recommend her services to other challenger brands."

Olivia Morrison

Head of Marketing, Phizz