Research objectives include;
• Understanding customer needs and perceptions
• Identifying competitive advantage
• Identifying target audiences and their motivations and barriers
• Developing new products and services
• Improving customer loyalty
• Enhancing marketing communications
• Estimating potential for brands and services
• Analysis of Competitor’s offers, strengths and weaknesses.
Shine Research offers expert market research consultancy, delivering innovative research solutions that create insight and understanding of customer needs ,and drives clients’ business.
Each piece of research is tailormade to answer specific objectives. Where possible research is undertaken personally by Sally Beswick, but where beneficial, Shine uses a wide range of hand-picked suppliers to deliver the best solution, at cost effective prices.