Qualitative and Quantitative research to guide the development of the brand including;

•  Target audience identification

•  Reasons for usage

•  Hierarchy of benefits

•  Positioning guidance

•  Pack Design guidance

"We asked Sally to help us understand more about how our brand is being used and the perceived hierarchy of the product benefits. She designed qualitative and quantitative research that created real insights into our target audience and reasons and occasions for purchasing. Sally identified growth opportunities for the brand, with positioning and pack design guidelines, and a very clear direction for developing the brand. We are acting on those insights and would highly recommend her services to other challenger brands.”

Olivia Morrison

Head of Marketing, Phizz